Win the room where buying decisions are made. Own the mindshare before it's too late.
At its best, strategic communications creates clarity, builds trust, and drives sales. At Armada Communications, our reputation was built on deep relationships developed over 25+ years with industry influencers across Gartner®, MOOR Insights & Strategy, The Wall Street Journal and more. We work with clients to build credibility with the influencers who analyze and define markets, educate buyers, drive media coverage, and ultimately influence sales. Armada helps technology companies, from mid-size to large enterprises, build, deploy and measure marketing communications programs that deliver full-funnel marketing value well beyond a single analyst report or media placement. Our media and analyst relationships have been forged over 25 years. Let's discuss your communications strategy and see how Armada's communications experience, influencer relationships and marketing programs can help.
At Armada, we create:
Clear signals.Credible stories.Stronger outcomes.
We need help understanding why we keep struggling in the Gartner Magic Quadrant our sales team uses to engage customers.
How can I get analysts to understand our AI strategy when the market is so chaotic?
We run PR for a global company and need help coaching our team to manage a crisis with the right actions.
Why analysts, press and influencers matter
Before buyers call you, they call industry analysts and follow the influencers. Analyst firms, such as Gartner®, advise C-level executives and their teams across every major industry, role and geography.
Buyer InfluenceDid you know? Annually, Gartner helps ~14,000 client enterprises through 510K+ interactions.
Actionable, Objective InsightsBuyers rely on analysts for independent recommendations they can act on with long-term confidence.
Practical ToolsFrameworks, vendor evaluations and benchmarks that buyers use to compare options and build shortlists.
Expert GuidanceOne-on-one advice from specialists in each market when big technology decisions are on the line.
A competitor sits higher in the Magic Quadrant™, and nobody can explain why.
We review the evaluation criteria, your evidence and your inquiry history, then build a readiness plan for the next cycle.
Analysts still describe your company the way you were three years ago.
We audit how each firm sees you today and reset the story with the right engagement model to support where you're headed and how you're perceived.
You pay for analyst subscriptions but can't show what you get back.
We review the contracts, renegotiate what you don't use and tie the program to goals your CFO recognizes.
A launch or funding round is coming, and analysts and press aren't prepared ahead of time.
We build a plan that reaches the right analysts and press in the right order, with briefing materials ready to go.
Your executives dread analyst and press engagements, and it shows.
We prepare spokespeople with tough-question rehearsals and clear messages, so briefings become conversations.
You're evaluating a tech acquisition and need the market's honest view.
We assess the target's analyst standing, category risk and competitive position before you sign.
ACWhy Armada
We've run communications programs from the vendor side and know the moments that count.
Armada brings Fortune 50 media and analyst relations experience to every client. Our founder, Matt Parretta, has spent more than 25 years leading AR and PR programs for some of the world's largest technology companies, including Amazon Web Services, Dell Technologies, Citrix and Waggener Edstrom (Microsoft Windows Client). He has developed and managed PR and AR programs for multi-billion-dollar P&Ls, where perception directly impacts pipeline, pricing and mindshare. Armada covers a variety of categories including artificial intelligence, cloud infrastructure, end-user computing, analytics, security, PCs, semiconductors and devices, and private equity portfolios. Armada now applies that Fortune 50 discipline to companies of every size, so clients get senior counsel from people who have already delivered at scale.
Founder & Principal
Matt Parretta
Matt Parretta founded Armada Communications after more than 25 years leading analyst and media relations programs for some of the most influential companies in technology. He has held senior PR and AR roles at Amazon Web Services, Dell Technologies and Citrix, and supported Microsoft through the award-winning communications firm Waggener Edstrom. Along the way, he has built global PR and AR programs, managed large operating budgets and guided multi-billion-dollar businesses through major evaluations, launches and market shifts. His work spans artificial intelligence, analytics, end-user computing, cloud, infrastructure, enterprise software and more. Matt is based in Austin, Texas, with his wife Lisa and daughters Claire and Sophie. Their bonus fur baby, Luna Belle, joined the family team in late 2025.
Analyst firm relationships
25+
Years building relationships and expertise with the world's leading industry analyst firms.
We know how each firm researches, evaluates and publishes, and we know the analysts behind the reports that buyers rely on.
Gartner®Magic Quadrant™ · Hype Cycle™
ForresterForrester Wave™
IDCIDC MarketScape
Omdia
The Futurum Group
MOOR Insights & Strategy
TECHnalysis Research
Lopez Research
Enderle Group
J. Gold Associates
Creative Strategies
Enterprise Strategy Group
451 Research
Constellation Research
Watch
Armada in action
Keynotes, panels, interviews and behind-the-scenes footage from the rooms where market perception is shaped.
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What leaders say
Recognition and press
What the industry says about Armada and our clients
Recognition for Armada's team, and coverage our clients have earned in the business and technology press.
Source · Recognition
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Month YearSource · Recognition
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Month YearPublication · Client in the press
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Month Year · Read the story
Industry calendar
Major Industry Activities in View
The analyst and industry activities that shape technology buying decisions in the year ahead.
Year at a glance
Community
Organizations we're proud to support
Armada supports Central Texas organizations that care for patients and families facing cancer.
Wonders & WorriesFree, professional support for children whose parents are facing a serious illness.wondersandworries.org
Texas Oncology FoundationFinancial assistance, support groups and education for cancer patients and caregivers.texasoncology.com
Breast Cancer Resource CenterAn Austin nonprofit supporting people affected by breast cancer.
Connect with Matt on LinkedIn